I DREAM A HIGHWAY. Northcote's indie fahion boutique and home of the Melbourne-made western shirt!

Spring! (well at least according to the calender…)

Wednesday, 1 September 2010 08:03

Either way, we have lots of great new things in store! Some excellent new ranges from some of our faves (High Tea With Mrs Woo, Dogstar, Ammo, Yoshi Jones & Vigorella), as well as some of very own designs for ladies AND gents!

Plenty of Fathers Day options too!

Sale heats up!

Friday, 30 July 2010 11:22

We are on sale here at idah, and we have lots of fabulous Winter stock that we have to clear before our fabulous Spring stock comes in the next few weeks! Up to 70% off some of our fave labels such as High Tea With Mrs Woo, Yoshi Jones, Love, Yogini, Vigorella, Dogstar, Ammo & Dot & Herbey.

Winter Woolies!

Friday, 4 June 2010 07:08

It’s a cold winters day out there, but luckily we’ve got heaps of warm woolens and layers to protect you from the freeze! Come on down to idah today for Body Parts arm-warmers, Ms Click Clack’s hand-knitted beanies, Love’s woolen jackets and Vigorella’s woolen basics!

Niffty Fashion Festival is on tomorrow!

Thursday, 8 April 2010 10:10

That’s right folks! Tomorrow from 2pm idah will hit the catwalk at the Northcote Town Hall to show off some of our fanciest frocks and shimmering shirts. There is going to be some fine local music, delectable food and wine and some primo market stalls. Proceedings to be led by the wonderful Catherine Deveny. You also gotta get down to get your Niffty discount voucher for an exclusive little discount at your favorite Northcote shops.

Check out the facebook page: http://www.facebook.com/event.php?eid=109996372352966

Or the Niffty website: http://www.highstreetnorthcote.com.au/niffty2010/

See you there!
idah xoxo

…never to be found. High Tea with Mrs Woo 2010

Wednesday, 17 March 2010 07:02

One of the most exciting things has just landed at i dream a highway. One of our absolute favourite designers, High Tea with Mrs Woo have just delivered their Winter 2010 collection. Entitled “…never to be found” this collection of delectable pieces are everything we have come to expect from the ladies: stunning fabrics, incredible cuts and garments finished to a superior standard. High Tea have an incredible ability to create unique, contemporary designs that feel like instant classics.

Now i know that it’s still warm out there but our supplies are limited and these pieces are moving quickly. Peruse the images below and if this feels like you in 2010 rush on down to i dream a highway to secure you little piece of Woo today!

Summer Sale is on!!!

Tuesday, 26 January 2010 11:30

Well, very soon the exciting new winter stock will be pushing it’s way into i dream a highway so we need to make some space on the racks!

So…SUMMER SALE STARTS TOMORROW!!! (excuse me for shouting).
We have some of the pearliest frocks, delectable tops and slickest slacks from your favourite designers hitting the sale rack.
So, for two weeks only we’ve got 20-50% OFF almost half of our stock.

So come on down to i dream a highway and check out if that piece you have been eyeing off for ages is still on the hanger!

xoxoxo

idah

We’re back!

Friday, 8 January 2010 04:20

Guten Tag!

Well, it’s the start of a new decade and the tomato plants are heavy with the soon to be lushes fruits of the season. Once again Northcote is starting to buzz and flitter with action and the honky tonk tunes are rolling down at i dream a highway. That’s right folks, the doors are open, summer stock is abundant, the sale rack is sitting at 50% off and the air conditioner is on!

Hope to see you all soon!

idah xx

It’s beginning to smell alot like christmas…

Tuesday, 22 December 2009 07:32

Christmas is so close now that you can almost smell it!

So this is your last chance to pop into idah for that special something for someone or some simple stocking fillers.

And if you are completely freaking out because of that un-bought pressie for that someone that has everything then an i dream a highway gift voucher is your ticket to freedom cos we’ve got everything that that person doesn’t have!

i dream a highway
open Wed 23rd till 8pm
and Thursday 24th till 5pm

The Men’s Rack is BACK!!

Tuesday, 24 November 2009 05:59

We are so sorry you men that we have neglected you for too long now. The the times they have a changinged! The Men’s Rack is BACK!! That’s right, idah is now a fine place for the Lady’s and Gents to get their garb on! Starting simple with our house made men’s Shirts and T’shirts we aim to develop this space into a healthy house of staples for the boys.

Honky Tonk Highway

Saturday, 24 October 2009 04:06

Ssssssshhhh…….!!!!!

I dream a highway’s housemade men’s western shirts have snuck into the store.

Finest quality, sharply cut, tradition western shirts with pearly snaps and choice checks. And guess what..they’re made right here in Melbourne!

That’s right friends, Australian made western shirts to help you get your Yee Haw on.

Lady’s cuts hit the floor in a few weeks. Spread the word!!

Get your vibe high!

Friday, 11 September 2009 06:35

Well birthday time has all come and passed. And what a wonderful night it was. Thanks to everyone who came down to celebrate. So the next event on idah’s social calender is the famous High Vibes festival. Come down and catch Northcote in all it’s glory. Oh what a wonderous time it is to wander down High Street. With an unmentionable amount of exciting activities taking place, music spilling out of every venue, street corner and even hairdresser it’s a spectacle to be absorbed. Join us on Sunday 20th of September when High Street will be th only place to be.

It’s our 2nd Birthday!

Tuesday, 1 September 2009 10:35

Yep, that’s right, we’re turning 2 years old! How time flies! As usual we would like to mark tho occasion with some great music, a bit of bubbly and a very, very special exclusive birthday discount. But here’s the catch: you need a ticket to ride this discount train. You can download and print your ticket to the discount train of this very website. Watch this space! Tell all your friends and be sure to pop in to our party

EVENT: I Dream a Highway’s 2nd birthday party

DATE: Thursday 10th of September

TIME: 10AM – 9PM (party shenanigans really happening when the sun goes down)

WHERE: I Dream a Highway, 259 High St Northcot

xoxox idah

Print me for 20% off!

Sale heating up!

Friday, 7 August 2009 10:39

In case you hadn’t noticed we’re on sale. Stuff’s up to 50% off and we’re trying really hard to clear our racks because the new season stock is already roling in. Do us a favour and help us purge. Lovlie

Sale

Bag em up!

Friday, 29 May 2009 08:55

We stock an extensive range of Mattt bags. How exciting! Made in Fitzroy from the highest of quality materials, these little beauties will last you a lifetime. So strong, so stylish, so local!

Mattt1

How much is that doggy?

Friday, 29 May 2009 08:52

Well, she’s not for sale but you’re more than welcome to bring your dog down and check out the latest bits and bobs at i dream a highway.

bea in pot

Invasion of the Vintage Comic Book Origami Earrings!!

Thursday, 5 February 2009 01:15

They’re back! The devine creation of one of our own comrads is back. These delicate little pearls have moved in like a swarm to the idah shelves and they wont rest untill they’re occupying your earlobes!

Cameo appearance

Thursday, 5 February 2009 01:10

IDAH favourite Button Tree has raised the bar once again with her newest wonderful creation. These unique cameos mash the kitch with the cute to create such a unique personal piece that you might just have to collect the whole set.

Summa Culla!

Thursday, 5 February 2009 01:00

Is your wardrobe full of black? Come on Melbourne…it’s summer! Get some colour on you. This new handmade resin jewellery from Polka Luka should take care of even the blackest of wardrobes.

Hello, do you like stuff?

Thursday, 5 February 2009 12:56

Starting conversations can sometimes be tricky stuff. But these new hello badges from Kearnsie should do the trick. Pin one to your shirt to assist those awkward meeting moments.

Wet paint!

Thursday, 22 January 2009 07:54

The paint is still dripping wet as we knock off up to 50% on stock to clear the racks. Come on down and scoop up some indy design at discount prices. Just mind the paint!

Bag it up!

Thursday, 22 January 2009 12:47

IDAH has some exciting new interstate arrivals today. Gorgeous new Japanese fabric hand bags just in from Canberra designer Zilpah Tart will make you buzz with joy. And when you whip out your new Surface Art (Double Bay NSW) screen printed purse there is sure to be some commotion in the crowd. Come on down and stick one in ya hand!

Put your undies in a bag!

Friday, 16 January 2009 07:00

Do you like to travel? Don’t let your intimates ramble around your lugage. Stick em in a special bag from One Hedi Day. Three sizes. Pockets and buttons. Unique fabrics and trimmigs. Lovely!

Twang!

Friday, 16 January 2009 05:13

Did you know that i dream a highway stocks a neat little collection of the finest local music? Without a doubt our best seller is local twangster Jordie Lane. His new project, Fireside Bellows with Canadian songstress Tracy McNiel is going great guns and their debut disc No Time To Die keeps flying out our door. Come down and have a listen at i dream a highway!

New Year Red Ribbon Sale!

Monday, 5 January 2009 05:03

Happy new year. Well we’re open for 2009 and excited so we thought we’d have a sale. It’s a red ribbon sale so, if there’s a red ribbon on it it’s on sale. Up to 50% off in fact. Because our shop is little we have to make way for our exciting new stock. Come down and help us clear the racks!

A lovely customer

Saturday, 20 December 2008 02:43

This lovely customer felt right at home in the doorway of I Dream A Highway just prior to Christmas. She didn’t even mind the other customers stepping over her to get in.

Buy local & handmade this Christmas

Monday, 15 December 2008 09:30

I Dream a Highway stocks an extensive range of handmade goods made by local artist. How local? Often a mere stones throw away. Apart from supporting your community of creatives it’s also a great way to keep your carbon footprint down. So this Christmas consider buying local and handmade!